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Hey, I’m SIan

I help business owners promote their business with confidence and cut-through with powerful media coverage. 


YMG is a boutique PR agency that strives to amplify the voices of heart-driven entrepreneurs through the media.  

Established by award-winning Publicist Sian Yewdall in 2020, YMG is a creative communications firm that specialises in traditional and digital media relations.

In other words, our superpower is combining the magic of your story with our savvy media strategies to supercharge your results.

We believe in helping you to connect with the right audience to achieve your business goals and will deliver personalised and customised media strategies, because we know that PR is more than sending a press release.

Ready to think big and play bigger?




If you’re not afraid to approach media or have an internal marketing team ready to hit the ground running, we can help get you started.


Looking to hire a crack-team of media experts to represent your business? We’re here for you.


Our new series of live online workshops are designed to help you DIY your PR without wasting time and energy.



Sian and I have had a connection for almost 15 years. I’ve worked with Sian as both a journalist, then influencer and she’s always understood my readership/audience, only pitching ideas that are relevant to my publication and/or platform.

Nikki Parkinson, Styling You

Working with Sian has been an inspiring experience. Her attention to detail, her professionalism and understanding of my project has been incredible. She came to me at a time when I really needed support, and she went above and beyond to create some epic work that really was outstanding. I’ve had no hesitation in recommending her to other people, who have also come to see Sian as an incredible asset to their team.

Tammie Pike, CEO, Empowered Publishing

I’m so happy I discovered you to help me raise the profile of the Ultimate Girls Week Away. Your story ideas, planning and persistence with our media coverage has been exceptional and I’m extremely grateful our paths crossed!

Leisel Albrecht, Founder, Ultimate Girls Week Away