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Starting a business? Do this 1 thing before anything else!


If you’re one of the hundreds of thousands of women in Australia who are in the initial stages of setting up her business, there is a boat load of information available to you. 

Just enter ‘Start A Business’ in Google, and you’re presented with 9.3Billion (yes, with a B) entries to choose from! 

The top 5 listings on the search engine are all ‘How To’ related, like How To build a website; or How To Open An Online Shop; and even a ‘Complete Guide To Start Your Business’. 

While the information is practical and helpful, I believe they are ALL missing the essential first step you should take when you’re considering starting a business. 

Start with the end in mind. 

What’s your big vision for your business? What’s your goal? What do you want to achieve from starting this business? 

The personal and emotional components of starting a business are incredibly powerful and should be identified BEFORE you get in the nitty gritty of websites, social media, bookkeeping and content creation…and all the rest. 

None of that can be produced with confidence if you first don’t know where you’re going and why you’re going there. 

Even if you’ve been in business for a few years but feel disconnected from your goals and motivation that propelled you to start your business in the first place, I encourage you to ask these questions and get clear on your big vision again (let’s face it, it could have even changed in the last 12 months which is completely fine). 

Grab a pen and paper and hash these out.

Q: What impact do I want to create with my business?

Q: Why is starting a business something I need to do now? 

Q: How do I define success? What does success look like, feel like? 

Q: Who do I have to BE to claim this right now and make things happen?

Q: What beliefs and boundaries do I need to put in place to accomplish this vision?

If you want to work with me further and discover my proven 6 step marketing framework to create your own 90 Day Marketing Strategy book your free 30 minute call with me today HERE or discover if you’re making these 5 common Marketing Mistakes when you download this free eBook HERE.

Sian x

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