The PR Project Is Coming In 2021! Get On The VIP Waitlist >> Join The Waitlist
Register Now

blog

5 Steps To Shift Your Side-Hustle From Slow To Soaring Success

They say, “if you want something done, give it to a busy person.” 

I say, “If you want to start a business, ask a Mum.” 

In 2019, 53.4 per cent of Australian Mums made up the modern workforce, of which 6.7 per cent were self-employed, with those numbers increasing all the time.

But these are the ones we know about. 

I wonder how many Mamas across Australia are working their booty off all day and night in a start-up or side-hustle that isn’t tracked by the Australian Bureau of Statistics?

If you’re one of those Mamas reading this and dreaming of the day you you can start hiring others, outsourcing those jobs you hate or being interviewed for your incredible ‘overnight success’ that took years to build, I’ve got your back with 5 Steps To Shift Your Side-Hustle From Slow To Soaring Success.

  1. Acceptance – you can only move forward if you accept where you are now. Things may not be exactly what you want them to be but that won’t change your situation.  If you whinge, bitch and complain about not being where you want to be then the road ahead will always be hard. Accept that this is where you are in life, pull up your big girl pants and make the most of it. Enjoy it. Bask in it. Take advantage of it. Love it. If you can’t accept the here and now, what makes you think you will accept more down the track once life gets your tick of approval. I’m not saying, ‘settle’ for what you’ve got, I’m saying go al-in on this time in your life and make the most of what you’ve got so you can create the future you dream of. Only then will things shift in your favour.
  1. Work On What Matters – Your side hustle will never be anything more serious if you think, “I really should post something on Instagram, but I’m exhausted.” Concentrate what little time you do have for your side-hustle on those revenue generating activities. Think setting up automated emails to on-board new customers; creating a marketing plan that will build awareness of your business and shift prospects from interested to invested; review your data to see what’s working; build relationships with people who have shown interest; or something radical like making an offer to get the sale! If you spend all your time updating your Facebook cover image or style the right photo for your next post, it will be a very slow and frustrating slog up hill to shift your side-hustle from sucky to success.
  1. Build A Brand – Building a brand goes beyond your logo. It’s the personality of your business, it’s your values, mission and above all else, it’s the way your customers talk about it when you’re not around. If your side-hustle is going to shine like a diamond then infuse it with the love it deserves and treat every single person that comes in contact with it like a valuable jewel adding to its success. Social media is only one small piece of the pie. Find other ways to boost your visibility, create magic with your customer service and connection with your content. Your brand needs to live and breathe outside social platforms to genuinely thrive.
  1. Focus On Selling An Offer– One of the biggest shifts I see in my clients is when they realise the profound impacts their business has on their customers. The joy that comes from seeing the results they can achieve for their clients is really what matters. And guess what? That’s what your customers are buying. They want transformation, results and all the good juu-juu vibes that come with it. They don’t care if those incredible moments come in a $49 one-off purchase or a 6 week bootcamp. They just want an AHA moment that makes them feel alive, inspired and motivated. So instead of trying to convince your customers that your product is worth them parting with their hard earned cash for, tell the story about the outcomes your clients have had in the past and how transformative your service is. That’s an offer they can’t refuse. Remember, ladies like to buy with their hearts and then justify the purchase with their head! 
  1. Take Action Over Analysis – As my Mama would always say, “The woman on top of the mountain didn’t fall there.” I’m guessing she didn’t think her way to the top. Take action, little by little, day by day and you will build, grow and strengthen your side hustle. Yes, there will be wrong turns. Yes there will be stumbles and falls but those happen for a reason. If you try and prevent those mishaps then you’re missing out on the magic that mistakes can create. Show me an Entrepreneur who has never failed at anything and I will show you a lier! (I think someone else said that first, but I don’t remember who…) My point is, don’t be so hard on yourself and stuck in doing things ‘perfectly’ that you don’t take action at all. Give yourself permission to fail, to fall and f*ck up! You’re already taking action over analysis as a Mama every single day and you’re making shit happen, why should it be any different in business?

Do you have a side-hustle or small business you’re ready to turn in to a soaring success?

My dedicated 1-1 coaching series, Kickstart Smart, is specifically designed to support women to get their small business started on the right foot with confidence and grace. Over 3 months we cover everything from your Success Mindset, Content Creation & Planning, Marketing Strategy, Systems & Structures and much more!

Schedule your free 30 min call with me HERE to pick my brain on what’s possible. I can’t wait to connect with you. Sx

Leave a Reply

Your email address will not be published. Required fields are marked *