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4 Things You Don’t Need To Get Publicity

It’s very common for female business owners to believe they need to be ‘perfect’, have a huge social media following, or make at least 6 figures before they consider publicity to promote their business.

This mind frame couldn’t be further from the truth.

One of your main jobs as an entrepreneur is to be discovered.

It doesn’t matter if you’re just starting out, have a well established company or somewhere in between, you need your ideal clients to find you so they can work with you.

One of the best ways to do this is to share your story and wealth of information to build connection and relationships with potential customers via well placed and strategic media exposure.

Why? Because sharing your story with media is a short-cut way to get your message out there to hundreds, thousands and perhaps millions of people!

So, before you park the idea of media coverage in the ‘not good enough‘ basket, I’m going to share the 4 things you DON’T need to get publicity.

  1. You don’t need to be famous or have a minimum number of followers

Yes media love stories about celebrities or personalities, but that’s only one type of media. Media comes in all different forms from podcasts to blogs and vlogs, to news websites and traditional mainstream media.

They all have their own purpose and need for compelling stores to share with their audience. You don’t need to be famous (online or offline) to submit your opinion on an article or pitch a unique story idea. In fact, media can prefer to share stories on people who are unknown as they often have more interesting tales to share.

Just because no-one knows about you now, doesn’t determine the value of your message and ability to make an impact.

2. You don’t need a certain level of success

There is no ‘success club’ you need to join before media will grant you entry to their publication.

Media is run on the value that information is free available to all. Yes, you might have to buy the paper or pay for a digital subscription, but sharing stories and information about topics that are important, interesting and newsworthy are a few of the driving MO’s of media.

For example, a newspaper or TV station might run a story on your company because it’s about to launch an innovative new product that could change people’s lives. For the media, this story is about hope and change.

Media are looking for stories to share to inspire and inform. Your level of financial success or social media reach is not relevant because the story serves a higher purpose.

3. You don’t need to be an ‘expert’

Dictionary.Com defines ‘expert’ as someone who is very knowledgeable or skilful in a particular area.

If you have been on a personal journey, learned the lessons, done the work and now teach others how to transform or grow like you did, then I would definitely consider you an expert, because you’ve got the knowledge and skills acquired from experience.

Here’s the best bit… media might say they are seeking ‘expert opinions’ – but depending on the topic – what they really want is someone who can contribute to the conversation with confidence and wisdom.

People are not searching for facts and figures on a situation. You can find that on Google. What an audience wants is to hear from someone who has embodied the experience and has a message to share. It’s personal, authentic, relatable and tangible. This is the power of storytelling and why your experience is more important than whether or not you deem yourself as being an ‘expert’.

4. You don’t need to be a writer

If I had a gold coin for every time a client said, ‘I’m not a good writer’ I’d retire!

Writing the final article that gets published is NOT your job. There are Journalists that have studied to do that and get paid for it.

Your job is to connect with those journalists seeking your story and pitching them your idea. They conduct an interview and do the rest.

If you’re not sure how to pitch, my recommendation is to say it out loud first. How would you talk about your idea to a friend? If you can share an idea in a few sentences and leave them wanting more, then simply write as you speak and send that as an email to the right journalist and you’re on your way… It’s really that simple.

If you’re ready to take this further, make sure you download my Quick Guide teaching you how to secure free & powerful publicity in 5 steps.

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